Alena Lozovskaya is the brand’s co-founder. Alena now continues the dynasty of shoemakers and continues to develop the craftsmanship of her parents.

Seven years ago she joined the "Per Nobile" male made-to-order atelier team, where her parents work. Razumno uses the capacities of bespoke workshops; female collections are also now made there.

RAZUMNO is committed to supporting local female artisans. Currently there are almost 50% women among all the 24 skilled craftspeople in the workshop making collections for Razumno. We consider ourselves global, as a part of a free world in which there is no place for violence.

Callas are called the perfection of one petal — the leaf-veil carefully guards the real inflorescence, hidden inside, fragrant and tender. Quite similar to Razumno shoes made of one single sheet of leather to be tenderly put on the foot.

Brand’s logo has the form of a circle and a rectangle, which refers to the aesthetics of the Bauhaus. The brand’s name uses a Viennese font of the 1930s for a reason. "Figuratively, we traveled back in time a hundred years in terms of simplicity of design, attention to craft and perception of shoes in general", says Alena.

Alena named each of the shoe
models after an outstanding woman.

"Sonia Delaunay" — Ukrainian and French abstract painter, Gertrude Elion — American biochemist, "Alexandra Exter" — French and Russian painter and designer, "Maya Plisetskaya" — soviet ballet dancer, etc.

On the heel of each RAZUMNO pair, you can see a tiny copper nail hammered inside.

This is the identification mark, like four white stitches showing the hand of Maison Margiela, which carries an additional meaning: "Our pride is a stacked heel made of leather, which consists of layers" - says Alena comparing these layers with the ones in the Honey cake.